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Meet Life Coach, Felicia Shaw

A message from Dr. Felicia Shaw:
Many people have asked why I decided to become a Life Coach.  My response, it's fulfilling for me to see people exceed their expectations.  It makes me happy to see people recognize and incorporate positive changes in their lives. I believe if we can help one another, we can all grow. 

Felicia's Bio

Dr. Felicia Shaw has worked at State Farm for over 20 years. When Felicia isn’t doing communications at State Farm, she’s developing people through her business, Simply In Your Purpose.  As a Balance Expert, Leader of Purpose, certified Life Coach and International Transformational Speaker she empowers high-achieving individuals to gain a sense of their priorities, achieve their goals and simply their lives.  Felicia has transformed thousands of people through her successful programs: “The 12 Purposed Protocols of Balance”, “Circle of Purpose”, and “Purposeful Entrepreneurs”. Listen to Dr. Shaw share her why.

Felicia is also a Best Selling Co-Author of “Unbreakable Spirit”, which is presented by International Speaker, Lisa Nichols. This book of inspiration is listed in four best-selling categories on Amazon.  She is also a co-author of “Breaking Free: Overcoming Self-Sabotage”.  In 2016, Felicia is releasing her newest book, “Conquering the Enemy Within”, which teaches on caring for you in 17 minutes a day so you can give effectively to others!

In September 2014, Felicia released her Motivational Audio Book and Inspirational Song, “I Am Enough”.  It shares how to change your behaviors and maintain a positive mindset. The video of the song, also titled I Am Enough, can be seen on YouTube. Listen to the interview.

She has been the radio host of Minding My Business for over 4 years, which provides tips & resources for both aspiring and established entrepreneurs. This show is aired on WXRJ 94.9 FM every Wednesday at 6 pm CST. People can listen to the show online at www.WXRJ.org.

Felicia received both her BBA and MBA from Western Michigan University.  She received her coaching certification from Coach Training Alliance, a school accredited by the International Coach Federation (ICF).  She received her ATM & CL designations through Toastmasters International. She also received her Change Management Professional Certification from Prosci.

Felicia recently received the following honors and awards:

In addition to maintaining her personal coaching practice, Felicia is also a mentor to many, and sits on various boards and committees. She also enjoys inspiring people through action-oriented workshops & presentations.  View Felicia helping people to Release Their Inner Champion.

Some of Felicia’s volunteer activities include:

  • Co-Founder, Executive Board Secretary  & Partnership Chair on celebrity icon MC Lyte's International Foundation - Hip Hop Sisters Network
  • First African American Board of Trustee member for the Bloomington/Normal Public Transportation System, Connect Transit
  • Board Member  & Vice President for the Black Business Alliance (BBA)
  • Member of the Bloomington/Normal Graduate Chapter of Sigma Gamma Rho Sorority, Inc.  

Felicia discovered her purpose was to show others that they can harness their power by unlocking their purpose, they can defeat self-limiting behaviors, and they can live life to the fullest with balance. Felicia believes if we help one another, we can all grow.


Why Choose Me As Your Life Coach, Emcee or Speaker?

I approach everyone with enthusiasm, together we can reach the next level... and beyond.

I'm a very practical and down-to-earth coach. I help clients organize and prioritize everything in their lives, from balancing home and work, unlocking their purpose, managing a family, to personal finances. And while they're getting organized, they learn how to stop procrastinating, get out from being overwhelm and make time for self-care. 

I challenge people to move beyond self-limiting thoughts and behaviors, as well as harnessing their power and stepping into their purpose. I believe in the “bigness” of my clients. I ask the hard questions and trust in their ability to go there. I take a stand for what they want in life. My clients bring me to my feet and I celebrate their success as if it were my own!

Here's a testimony from one of my clients:

Felicia has done wonders in coaching me to reach my objectives and to take control of my time and life. She used techniques and systems that really helped me to pinpoint and express my priorities and goals and then guided me to establish a workable plan that is realistic, measurable and obtainable. Felicia is reliable and her personality allows you to be comfortable in sharing your aspirations. I highly recommend her to anyone that wants a balanced life of success.
Cranston O. Sparks, Business Development Manager at Mid-Illini Credit Union

If you are ready to roll up your sleeves and get to work on your life, to overcome blocks and challenges and create a truly rewarding life experience, then contact me.  Let's get to know each other!

If you are ready to move toward your greatness, then contact Felicia!
Your Balance Expert, Purpose Strategist, High Achiever Life Coach, Transformational Speaker, Best Selling Author & Radio Show Host

 Direct number: 309-706-9615
Direct email: Felicia@SimplyInYourPurpose.com

Receive your complimentary 15 minute session when you Contact Me.
Time is precious, don't let another second go by without taking the next step forward.


#TakeaSIPOfLife